Motorsport Icon

This is one of the most iconic logo in all of design history. It’s the Mitsubishi logo for Mitsubishi Motors. As a proud owner of a 2007 Mitsubishi Lancer I couldn’t help myself, but put this logo in. The design is very simple and very symmetrical too. No matter which side you look or even how you tilt and spin the logo around it’s going to stay the same. I like symmetry in design. Symmetry in design creates a sense of calmness. Of course when things are placed off center they can create a sense of interest which is exactly what I learned from Tony Longston who taught my computer graphic design class. That sense of interest from an off center design can also be a bad thing if that design is horrible one because it would drive people away. Symmetry in design can make a horrible design pleasing to the eyes because of how even and same everything is. This could have been the exact reason why Mitsubishi went for a symmetrical design…they didn’t want to drive away their customer so they went with the safe choice.

The three diamond shapes in the design could also represent wealth. What large corporation doesn’t want to gain some sort of wealth or success in their existence. A company that exudes wealth even in their design is a company that people will flock to support because most people are in pursuit of wealth or to appear wealthy.