Another interesting design choice for my blog hit me the
very first day I attended Cal State L.A. I found the names or titles outside
the various building at Cal State Los Angeles to be a perfect example of
contemporary design. The design is very simple with clean lines and a very
modern font that isn’t too dramatic or in your face. Font decisions are very
important depending on the type of feeling or vibe you want to present or
create. You wouldn’t use a very renaissance to medieval like font for the
labels in Cal State L.A. because it wouldn’t fit the overall mood that
institution is about. Instead the font that was used is a very modern and
easily read font that presents an overall professional feeling.
The decision to use metal also serves as an example of both
form as well as function. Not only is the metallic color reflective enough to
draw people’s attention it also makes the lettering easier to read too and this
is especially important when you’re in a rush to find a specific building. The
metallic lettering is also placed on top of red bricks. This creates a sense of
contrast that makes the lettering pop out more to the viewer rather than blend
in. Again this decision could have been on purpose since labels or titles for
building need to be easily read.
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